tag:blogger.com,1999:blog-33800722463915714262024-03-12T19:25:44.857-07:00Scholz & Friends LondonScholz Londonhttp://www.blogger.com/profile/10223539434785760659noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-3380072246391571426.post-60866373421013157802007-02-23T02:07:00.000-08:002008-12-10T02:59:07.698-08:00Our February Advert - Yugo<a href="http://1.bp.blogspot.com/_yBodnNRBRzA/Rd69cB7IUJI/AAAAAAAAAA8/tQCwEWqkj2g/s1600-h/yugofinal.jpg"><img style="cursor:pointer; cursor:hand;" src="http://1.bp.blogspot.com/_yBodnNRBRzA/Rd69cB7IUJI/AAAAAAAAAA8/tQCwEWqkj2g/s320/yugofinal.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5034669722697224338" /></a>Scholz Londonhttp://www.blogger.com/profile/10223539434785760659noreply@blogger.com0tag:blogger.com,1999:blog-3380072246391571426.post-68067965997526933012007-01-23T07:29:00.000-08:002008-12-10T02:59:08.093-08:00Scholz & Friends MailerThe Glory Years: 1972 - 1982<br /><br />Well, for all those of you that heard about the <br /><a href="http://scholzandfriendslondon.blogspot.com/2007/01/1972-how-it-all-began.html">history</a> of Scholz and Friends, a company set up by two young <br />men called Otto Scholz and Leroy Friends, we've got a very <br />special treat for you. <br /><br />We've made up a calendar that showcases their most famous campaigns of that era. <br /><a href="http://3.bp.blogspot.com/_yBodnNRBRzA/RbYtzmUIeUI/AAAAAAAAAAM/MYllfICGNoo/s1600-h/calendarcover.jpg"><img style="cursor:pointer; cursor:hand;" src="http://3.bp.blogspot.com/_yBodnNRBRzA/RbYtzmUIeUI/AAAAAAAAAAM/MYllfICGNoo/s320/calendarcover.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5023252798859934018" /></a><br /><br />We will be mailing out a campaign per month and also posting <br />them on the blog.<br /><br />Here's January's: <br /><a href="http://4.bp.blogspot.com/_yBodnNRBRzA/RbYtz2UIeVI/AAAAAAAAAAU/BDOKYVL9EeE/s1600-h/gyskercampaign.jpg"><img style="cursor:pointer; cursor:hand;" src="http://4.bp.blogspot.com/_yBodnNRBRzA/RbYtz2UIeVI/AAAAAAAAAAU/BDOKYVL9EeE/s320/gyskercampaign.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5023252803154901330" /></a><br />And may we just say, any similarities to any other advertising campaigns are purely coincidental. <br /><br />Otto and Leroy always got there first...Scholz Londonhttp://www.blogger.com/profile/10223539434785760659noreply@blogger.com0tag:blogger.com,1999:blog-3380072246391571426.post-24301894520521142402007-01-08T03:59:00.000-08:002007-01-23T06:44:57.826-08:00Diets- Lion EggsHere's our latest Lion Eggs work. Appropriately enough, it's all <br />about dieting. Which is probably on most peoples' minds in the <br />aftermath of overindulging at Chrismas. <br />Appartently the average person will have gained five pounds in<br /> weight over the last couple of weeks... gulp...<br /><br /><object width="212.5" height="175"><param name="movie" value="http://www.youtube.com/v/Wv17euxDDi8"></param><embed src="http://www.youtube.com/v/Wv17euxDDi8" type="application/x-shockwave-flash" width="300" height="175"></embed></object>Scholz Londonhttp://www.blogger.com/profile/10223539434785760659noreply@blogger.com0tag:blogger.com,1999:blog-3380072246391571426.post-25979527452377160642006-12-24T03:59:00.000-08:002008-12-10T02:59:08.339-08:00New Lion Eggs commercial coming soonHere's a sneaky still taken from our new Lion eggs commercial. <br />It will come to a tv screen near you on the 1st January 2006.<br /><a href="http://1.bp.blogspot.com/_qyPCkmvuyFI/RYEy-bQUSNI/AAAAAAAAAAM/QbCDh4ekp6Y/s1600-h/diets.jpg"><img style="cursor:pointer; cursor:hand;" src="http://1.bp.blogspot.com/_qyPCkmvuyFI/RYEy-bQUSNI/AAAAAAAAAAM/QbCDh4ekp6Y/s320/diets.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5008340308662175954" /></a>Scholz Londonhttp://www.blogger.com/profile/10223539434785760659noreply@blogger.com0tag:blogger.com,1999:blog-3380072246391571426.post-54768995116791567752006-12-21T04:22:00.000-08:002007-01-23T04:24:28.830-08:00MINISTRY OF TRUTH – Hats off to the madmenIt was a wearisomely humid afternoon in Manhattan, <br />one of many New Yorkers had suffered that sticky <br />summer of 1959. The normally sanguine Carl Hahn ran <br />his finger around the inside of his shirt collar and <br />bit down on an expletive. He looked at the board on <br />the desk in front of him and raised the Cross fountain <br />pen his wife had given him for Christmas. He was about <br />to put his name to a press advertisement that seriously <br />worried him. <br /><br />Simmonds - Gooding flicked through the research report <br />one more time. He turned to the justifiably nervous <br />account man in the seat next to him.<br /><br />“Doesn’t look good does it?” he said. The other guy <br />said nothing in reply but, almost imperceptibly, shook <br />his head. Tony looked back at the cover of the report. <br />It was damning of the campaign he’d helped create. <br /><br />Gary Haigh paused outside his boss’s office. He was about <br />to tell him that the TV ad he was working on had changed <br />from a full colour, Beach Blanket Bongo movie set to a <br />Beach Boy’s track, into a stark, monochromatic film with <br />a downbeat voice over and music by a group famous for <br />their gloomy melodies.<br /> <br />Worse, it was going to cost over £500,000 more than <br />the budget. <br /><br />Each one of these guys had to make a really tough decision. <br />Should they put their necks on the line for this work? Or <br />should they simply bin it? After all, there were other <br />ads on the table, other campaigns that could run.<br /><br />Less creative, admittedly, but hey, they wouldn’t <br />get you fired.<br /><br />For any Creative Director worth their salt it was a hell <br />of a dilemma. But these three weren’t Creative Directors. <br /><br />They were clients.<br /><br />The work they went on to champion was ‘Lemon’ for VW of <br />America, ‘Policemen’s Feet’ for Heineken and ‘Surfer’ <br />for Guinness.<br /><br />Were they stupid? They had to be a bit soft in the head <br />to take the options they did. <br /><br />Who in their right mind would launch a small, ugly foreign <br />car into a market that worshipped bigness, beauty and Made <br />in America with an opening ad who’s message was’ ‘This car <br />is crap’?<br /><br />Who but an idiot would commit hundreds of thousands of pounds <br />on a campaign that had some of the worst research results <br />he’d ever seen? Or persuade his board to invest half a <br />million pounds more on a commercial for a product that <br />sold reasonably well anyway?<br /><br />Thank heavens they did.<br /><br />The VW work would change 20th Century advertising forever. <br />The Heineken campaign helped propel a Dutch lager from <br />obscurity into one of the best-known and best selling <br />beers in the UK. ‘Surfer’ became one of the most <br />awarded commercials ever, garnering along the way the <br />accolade ‘Greatest Ad Of All Time’.<br /><br />But where are today’s marketing madmen? When was the last <br />time a press ad made you want to read it, or a poster <br />stop you in your tracks?<br /><br />Spend a week watching commercial telly and apart from one <br />or two shining gems, the rest is dross.<br /><br />‘But media costs are incredible these days. We just don’t <br />get the same bangs for our buck’.<br /><br />True. But if you haven’t got that much to spend, why <br />not spend it well?<br /><br />What’s more expensive? Twenty poster ads that have people <br />walking into lampposts or one hundred that no one notices? <br />Thirty seconds of bland anonymity or a couple of kicking <br />tens that start conversations in the pub?<br /><br />‘Ah, but the agencies aren’t as good these days. They’re <br />just not as creative as they used to be.’<br /><br />Well I’m sorry chaps, but it just ain’t so.<br /><br />The originality is still out there, the innovation is <br />still out there. But it needs a certain type of Marketing <br />Director to bring it to light.<br /><br />People with a supreme confidence in both their own judgement <br />and the skills and abilities of the agencies they employ.<br /><br />People like Marsden at Britvic, Marsh at Sony and not <br />forgetting Honda’s Thompson. <br /><br />Mavericks, eccentrics and nutters to a man? Hardly. <br /><br />They’re hard nosed businessmen driven by commercial <br />success. But like Hahn, Simmons-Gooding and Haigh before <br />them, they know the value of a well spent dollar. They <br />understand what distinctive, popular and talked about <br />advertising can do for the health of a brand.<br /><br />They’re the real heroes in advertising, the folk who buy <br />the good stuff.<br /><br />And they’re not mad, they’re mensch.<br /><br />Long may they live.Scholz Londonhttp://www.blogger.com/profile/10223539434785760659noreply@blogger.com0tag:blogger.com,1999:blog-3380072246391571426.post-39524350302154282552006-12-16T04:19:00.000-08:002007-01-23T08:36:53.433-08:00Sumich Spoons<a href="http://photos1.blogger.com/blogger/3822/3981/1600/spoons.0.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/spoons.0.jpg" border="0" alt="" /></a><br /> <br />Scholz Spoons<br />2006<br />Ink on wood<br />By Dan Sumich<br />Passion PicturesScholz Londonhttp://www.blogger.com/profile/10223539434785760659noreply@blogger.com0tag:blogger.com,1999:blog-3380072246391571426.post-58610339792998610762006-12-14T03:58:00.000-08:002007-01-23T04:08:57.439-08:00THE MINISTRY OF TRUTH – SpeedA friend of mine has just completed her PHD in Art History. <br />Her subject was medicine in Art. One of the many books <br />she used in her research was a nasty little bestiary of <br />degenerate and diseased genitalia. Highly unpleasant. <br />I haven’t seen so many so many disgusting pricks since the <br />last advertising award festival I was dragged along to.<br />Then again, the penises illustrated where not to blame for <br />their predicament.<br />They got like that from having too close a contact with a <br />poxy twat. <br /><br />Friends of Jeremy Clarkson, you have been warned.<br /><br />Not that I dislike the smug, smart-arsed, right wing, gobshite.<br /><br />Dislike isn’t the word.<br />I despise him. <br />Him and his ilk. <br />Those Destroying Angels of scarce world resources who seem <br />to believe that all the fossil fuels on the planet are theirs for <br />the squandering.<br /><br />Clarkson, known as ‘Jezza’ to his knuckle dragging fans once <br />drove a Toyota Hilux pick-up truck into a tree in the car park <br />of St John the Baptist church in Churchill. The council had <br />thought the damage to the 30 year old horse chestnut was <br />down to vandals until a local resident saw footage of Cuntson <br />demonstrating the car’s strength on Top Gear. The BBC <br />apologised and paid the parish council £250 of our fucking <br />licence money in compensation.<br /><br />Of course, not content with ramming Toyota’s into trees, <br />‘Jizza’ upset conservationists by driving a new Land Rover <br />Discovery up to the top of Ben Tongue mountain in Scotland. <br /><br />Naturally, he thought it was highly amusing.<br /><br />But what I truly find despicable about the mop-headed muppet <br />and his co-presenters on Top Gear is their constant harping on <br />about speed.<br /><br />This car does this, this car does that, this is the fastest road car <br />on the planet.<br /><br />Etc etc ad fucking nauseum.<br /><br />And every week they recruit some equally dim-witted celebrity<br />to drive a car as fast as possible.<br /><br />What they seemingly fail to realise is that a vast proportion of <br />the dildos that watch their benighted programme don’t have <br />access to disused airfields or specially built test tracks.<br /><br />But they do have access to long straight roads. And fantastically <br />bendy roads. Roads where you can really floor it mate.<br /><br />Sadly these very same roads happen to be shared by the rest of us. <br />Last year 846 drivers, passengers and cyclists aged between 15 <br />and 25 were killed and 7,362 seriously injured.<br /><br />One of the worst crashes involving speeding by a young motorist <br />occurred in May 2004 when a car driven at 100 mph by a <br />19-year-old, skidded and flipped over the central barrier on the <br />main road from London to Brighton.<br /><br />The car smashed into another car coming the opposite way. <br />In total eight people died.<br /><br />And I’d bet, just before he lost control, the lad though he was The Stig.Scholz Londonhttp://www.blogger.com/profile/10223539434785760659noreply@blogger.com0tag:blogger.com,1999:blog-3380072246391571426.post-11795830797023016602006-12-12T03:51:00.000-08:002007-01-23T08:34:16.879-08:00Brownbag’s new swaggerOur friends at Brownbag animation studio have been busy recently, creating the new video for Oasis. It seems they've got the swagger down to a t.<br /><br /><object width="212.5" height="175"><param name="movie" value="http://www.youtube.com/v/NIV-5YNhgKU"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/NIV-5YNhgKU" type="application/x-shockwave-flash" wmode="transparent" width="212.5" height="175"></embed></object>Scholz Londonhttp://www.blogger.com/profile/10223539434785760659noreply@blogger.com0tag:blogger.com,1999:blog-3380072246391571426.post-54093606199599469242006-11-13T02:54:00.000-08:002007-01-23T06:48:17.136-08:00Villiams is backSteve Williams, one of our senior art directors left us last September to go travelling round the world with his girlfriend.<br /><br />While away, he danced with some Massai tribesmen... <br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/CIMG5885.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/CIMG5885.jpg" border="0" alt="" /></a><br /><br />...and proposed to his missus on the top of a mountain somewhere in Peru. <br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/01_CIMG9054.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/01_CIMG9054.jpg" border="0" alt="" /></a><br /><br />Apparently the altitude sickness got to him. <br /><br />Anyway, we're very glad to have him back and it appears he's glad to be back...<br /><br />He was all smiles...<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2281.1.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2281.1.jpg" border="0" alt="" /></a><br /><br />...until he realised he would be sitting opposite Doctor Dolittle.<br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2282.0.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2282.0.jpg" border="0" alt="" /></a><br /><br />Check out his diary of travels at <a href="http://www.offexploring.com/steveandlorna">offexploring</a>Scholz Londonhttp://www.blogger.com/profile/10223539434785760659noreply@blogger.com0tag:blogger.com,1999:blog-3380072246391571426.post-56813648110068599542006-11-05T04:20:00.000-08:002007-01-23T08:33:14.161-08:00Bonfire weekend- Remember kids......fireworks are dangerous and not to be messed with.<br /><br /><object width="212.5" height="175"><param name="movie" value="http://www.youtube.com/v/UULtMa5S-Zs"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/UULtMa5S-Zs" type="application/x-shockwave-flash" wmode="transparent" width="212.5" height="175"></embed></object>Scholz Londonhttp://www.blogger.com/profile/10223539434785760659noreply@blogger.com0tag:blogger.com,1999:blog-3380072246391571426.post-68658547692246420672006-11-04T03:56:00.000-08:002007-01-23T08:36:07.596-08:00THE MINISTRY OF TRUTH – ResearchI often, on my travels..<br /><br />Honest Punter: You mean when you’re out boozing with your <br />cronies.<br /><br />True enough. However it doesn’t detract from the point of my <br />story, does it?<br /><br />Honest punter: Sorry.<br /><br />Thank you. As I was saying, I often, when out boozing with my <br />cronies..<br /><br />Honest Punter: Good Man!<br /><br />..hear the anguished, drink-fuelled cry; “Why are Researchers so<br /> f@$%g useless?” and “What is to be done with them?”<br /><br />A conundrum indeed. A problem to which I myself once gave a <br />great deal of thought. Unfortunately even a mind as incisive and <br />lateral as mine (Two B’s a D and an unclassified in Liberal Studies <br />to prove it) could not find a solution.<br /><br />Then the other day, while rooting through the attic, I came across <br />a dusty, flyblown copy of Mr Barton’s Book on Domestic <br />Organisation.<br /><br />Clutching the tome, I retreated to my study and there, amongst the <br />potted palms and sun-yellowed copies of Campaign, I found the <br />solution to the aforesaid question.<br /><br />For Chapter Three of Mr Barton’s excellent work is entitled no less; <br />“Researchers: The Use Of And Divers Suggestions To Wit”. It <br />contains several delightful ideas, but I found this one to be the most <br />imaginative:<br /><br />“First of all, one must catch your Researcher. Once divested of its <br />garments lightly tenderise it all over with a wooden mallet purchased <br />especially for the purpose. Put to one side. Take the research <br />documents it was carrying and tear them into small fragments of <br />uniform shape and size. Place these into a bowl and steep for several <br />minutes in hot water mixed with a little flour. When cool pour the <br />mixture onto a lightly floured board and gently knead into a sausage <br />shape. Leave to set.<br /><br />By now the Researcher may have begun to come round so,taking a <br />firm grip on the mallet, tenderise it a little more.<br /><br />Then melt a good two or three pounds of petroleum wax in a very <br />large stainless steel bowl. (The best wax can be obtained from W. B. <br />Price in Battersea). Once the wax has melted, carefully place the <br />papier-mâché sausage into the bowl. Remove and place on a wire rack. <br />Next, pick up the Researcher and fold in two. Take hold of the waxed <br />sausage and insert it firmly into the Researcher’s rectal orifice. Then <br />dip the Buttocks into the rest of the melted wax”.<br /><br />The result is a quite unique candle, providing an excellent talking point <br />for dinner party guests and proving once and for all that, despite what <br />everyone may say, it is possible for a Researcher to provide illumination.Scholz Londonhttp://www.blogger.com/profile/10223539434785760659noreply@blogger.com0tag:blogger.com,1999:blog-3380072246391571426.post-43714092921379722212006-10-31T03:57:00.000-08:002007-01-23T06:49:13.331-08:00Dipesh is leaving todayDipesh (right) is leaving us today after having spent the <br />last two months working as an intern. He's off to pursue <br />bigger and better things and we wish him the best of luck.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2504.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2504.jpg" border="0" alt="" /></a><br /><br />But before leaving he's treated us all to some of his mothers finest cuisine. <br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2495.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2495.jpg" border="0" alt="" /></a><br /><br />Cheers for the grub Mrs. Shah! it's very much appreciated.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2498.0.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2498.0.jpg" border="0" alt="" /></a>Scholz Londonhttp://www.blogger.com/profile/10223539434785760659noreply@blogger.com0tag:blogger.com,1999:blog-3380072246391571426.post-39805483709441735012006-10-28T03:54:00.000-07:002007-01-23T06:49:32.759-08:001st annual Scholz & Friends OktoberfestOur Oktoberfest happened last night. <br /><br />Just in case anyone didn't know where it was, we flyposted some posters all around Clerkenwell<br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2418.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2418.jpg" border="0" alt="" /></a><br /><br />welcome to Bavaria<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2417.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2417.jpg" border="0" alt="" /></a><br /><br />We know how much Ze Germans love their food.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2431.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2431.jpg" border="0" alt="" /></a><br /><br />Martin explains the healthy benefits of German Ale<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2427.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2427.jpg" border="0" alt="" /></a><br /><br />Kate shows her lovely pretzels<br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2441.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2441.jpg" border="0" alt="" /></a><br /><br />If Mo's taking care of Jude who's looking after the sausages?<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2425.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2425.jpg" border="0" alt="" /></a><br /><br />Chris Kilmartin is obviously in the wrong job... he'd make a great landlord.<br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2436.0.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2436.0.jpg" border="0" alt="" /></a><br /><br />Our good friends from Intersnack and HSBC<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2437.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2437.jpg" border="0" alt="" /></a><br /><br />Williams interupts Spence's romantic moment with his wife...<br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2469.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2469.jpg" border="0" alt="" /></a><br /><br />Unfortunately, the fire alarm goes off during the middle of Spence's speech. I would just like to clarify that it was Maureen's sausages...<br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2443.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2443.jpg" border="0" alt="" /></a><br /> <br />...and NOT a bad reaction to Spence's jokes...<a href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2430.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2430.jpg" border="0" alt="" /></a><br /><br />We'd like to say a big thank you to all those who came. It was a great night all round. We hope to see you all again next year.Scholz Londonhttp://www.blogger.com/profile/10223539434785760659noreply@blogger.com0tag:blogger.com,1999:blog-3380072246391571426.post-18836453223092303452006-10-24T03:49:00.000-07:002007-01-23T06:49:51.806-08:00Coming soon – Our 1st ever OktoberfestWe're having a get together for all our clients, friends and local businesses. If you'd like to sample the best beer, wurst and pretzels that Clerkenwell has to offer, contact Kate for further information.<br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/poster1.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/poster1.jpg" border="2" alt="" /></a><br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/POSTER2.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/POSTER2.jpg" border="2" alt="" /></a><br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/POSTER3.jpg"><img style="cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/POSTER3.jpg" border="2" alt="" /></a><br /><br />Jo sampling some sausage...<br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2289.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2289.jpg" border="0" alt="" /></a><br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2288.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2288.jpg" border="0" alt="" /></a>Scholz Londonhttp://www.blogger.com/profile/10223539434785760659noreply@blogger.com0tag:blogger.com,1999:blog-3380072246391571426.post-21799873529435874272006-10-18T03:49:00.000-07:002007-01-23T06:50:21.680-08:00Changing rooms updateNow in this room, It looks like we're going for the Bavarian hunting theme...<br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2260.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2260.jpg" border="0" alt="" /></a><br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2397.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2397.jpg" border="0" alt="" /></a><br /><br />Heidi-hi...<br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2270.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2270.jpg" border="0" alt="" /></a><br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2302.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2302.jpg" border="0" alt="" /></a><br /><br />The hills are alive...<br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2299.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2299.jpg" border="0" alt="" /></a><br /><br />...with the sound of music<br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2477.1.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2477.1.jpg" border="0" alt="" /></a>Scholz Londonhttp://www.blogger.com/profile/10223539434785760659noreply@blogger.com0tag:blogger.com,1999:blog-3380072246391571426.post-79223258728108731242006-10-11T02:51:00.000-07:002007-01-23T06:50:44.531-08:00Changing Rooms - £500 budget specialFor years, Scholz London has resembled a dreary call centre/funeral parlour. So we deicided to give it a makeover.<br />Again we've enlisted the help of freelance designer Mareike Geisker to undertake this massive challenge of making the agency actually look like an agency.<br /><br />Mareike struggles to come to terms with the task ahead...<br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/IMG_2388.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/IMG_2388.jpg" border="0" alt="" /></a>Scholz Londonhttp://www.blogger.com/profile/10223539434785760659noreply@blogger.com0tag:blogger.com,1999:blog-3380072246391571426.post-73176400996361001252006-10-05T02:50:00.000-07:002007-01-23T06:51:09.699-08:00The Germans are taking over t'internetWe're currently working on a new website for our London office. We've hired in Mareike Geisker, our very own German freelance designer/illustrator/artist/art director/the best cake baker ever to have come out Emden, to work her magic.<br /><br /><a href="http://photos1.blogger.com/blogger/3822/3981/1600/backg.0.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/400/backg.jpg" border="0" alt="" /></a><br /><br />It's currently under construction, (as most sites are...), but if you fancy having a look, here's the link:<br /><br /> <a href="http://www.scholzlondon.com">scholzlondon</a><br /><br />We suggest you view it in either Safari or Explorer.Scholz Londonhttp://www.blogger.com/profile/10223539434785760659noreply@blogger.com0tag:blogger.com,1999:blog-3380072246391571426.post-62451300820259113842006-10-03T02:49:00.000-07:002007-01-23T06:52:30.640-08:001972 - How It All Began<a href="http://photos1.blogger.com/blogger/3822/3981/1600/Scholz%26friendspict.1.jpg"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/3822/3981/320/Scholz%26friendspict.1.jpg" border="0" alt="" /></a><br /><br />Otto Scholz & Leroy Friends. Pictures courtesy of Helmut Scholz/ Champagne Magazine<br /><br /><br />When Otto Scholz and Leroy Friends first met each other at the DBLKOP&T summer party, they'd never have believed their partnership would result in some of the most ground-breaking advertisng the world had ever seen. In fact, they'd never have believed they'd actually become partners.<br /><br />"They hated each other at first . That's because they were complete opposites. Conrad was typically German. Or that's what we felt anyway, y'know? Sort of uptight, rigid, very straightforward way of seeing and doing things. Whereas Leroy! What a mensch! He ducked and dived, wheeled and dealed. He'd do sweet FA for weeks and then bang! A first class ad would land on your table. It used to drive Conrad mad."<br />Charles Mewling. DBKOP&T Head of Client Services 1977-1995<br /><br />Brought up by strict Lutheran parents in the small town of Holstenschwelgstein Northern Saxony, Otto Scholz was a model arts student, graduating summa cum laude from the Fahren glikeheits geraufderblicks fumfen mussidenn mussidenn zum stadtele hinaus und du mein schat bleibst hier Kunst Schule Dusseldorf.<br /><br />He began his advertising career with an internship at Scheisse Von Knudelnkopf Frankfurt and then, inexplicably, he upped sticks and moved to the UK and joined DBLKOP&T. Where he met Leroy.<br /><br />"Leroy learned his skills in the US Army. He used to claim he was in PsyOPS. Writing stuff to wind the commies up. But he told me he was in catering and the only things he wrote were the daily menus for the staff canteen. Mind you, he had the gift of the gab. He could be a real charmer. He must have been. He's the only writer at DBL to get a job without doing the copy test."<br />Roger Thompson. Photographer and friend of Leroy<br /><br />Sue Merely, the then creative director at DBLKOP&T, thought it woulkd be a good idea to put the straight young German and crazy American together. The effect was astonishing. It was explosive. 4 ADS golds, 3 Venice gondolas, including the Doge D'or and the Big Minty from the New York Ad Club. It was a fabulous period of creativy, culminating in their mould breaking 'Christmas Dinner for one' commercial for Walrus Frozen Foods.<br /><br />Mouldbreaking? Without a shadow of a doubt. The Walrus ad swept the board at every awards show that year. <br /><br />Sadly the architect of the truimph, Sue Merely, didn't live to see what her experiment would achieve next, killed while freebasing at her holiday home in Dunstable. This was a major setback for Otto and Leroy. Their number one supporter had died in a drug related accident and their was nobody left to fight their corner.<br /><br />"To be honest, it was too dangerous. 'Dead Wife At Christmas' cost us the Walrus Frozen Foods business and in fact brought Walrus down. The public wouldn't touch them, sales collapsed and within a year, Walrus went into recievership. After that, none of our other clients wanted them anywhere near their business. The boys couldn't even get a leaving card through."<br />Charlie Mewling<br /><br />It was then that Otto and Leroy decided to go it alone and the uber agency Scholz & Friends was born.<br /><br />"We went from nothing to £178 million billings in the first eighteen months. Clients were throwing their business at us."<br />Roddy Fitzherbert. MD of Scholz & Friends 1972 - 1992<br /><br />They were opening new offices at a rate of one every six months. It was like being strapped to a rocket. Offices in Berlin, Hamburg, Stockholm, Brussels, Prague, Madrid, Warsaw, and Budapest to name a few. <br /><br />The client list was better than that of a hooker at the Herbertstrasse on the Reeperbahn. These were the glory years.<br /><br />And then, completely out of the blue, Otto and Leroy retired.<br /><br />"I'd had them round for lunch and we were talking about the business and what they were going to do next. Then Otto says 'We're calling it a day'. Just like that."<br />Chloe Masterson. Owner of The Bonk!! chain of music stores.<br /><br />And just like that, Otto and Leroy quit. Otto to run a small second hand bookshop back home in Holstenschwelgstein, and Leroy?<br /><br />"Yeah well. Leroy's got issues. Running an agency like Scholz & Friends, it took a lot outta the guy. Who knows where he's gone?"<br />Otto<br /><br />Who knows indeed? And yet the agency he and Otto founded goes from strength to strength. Today Scholz & Friends is a household name around the world and a living testimony to the vision of one man, the drive of another and the genius of both.Scholz Londonhttp://www.blogger.com/profile/10223539434785760659noreply@blogger.com0